• Blog
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    • Facebook Advertising

      All things Facebook Ads... campaign setup, optimization, ad formats, retargeting, custom audiences and more

    • Small Business Adverting

      How to grow your small business online through paid social and search.  Strategies specifically for 2020 and the challenges we face as part of the Covid-19 crisis.

    • eCommerce

      eCommerce strategies to help improve your store performance by improving your average cart value, getting your customers to come back.

    • Political Ads

      Case study episodes specifically looking at political campaigns from Mike Bloomberg's ad spend on Facebook during the 2020 election.

    • Conversion Optimization

      Episodes covering overall conversion optimization strategies throughout the entire marketing cycle.

    • Native Advertising

      Case studies exploring results from testing on Taboola and what we have done to improve reporting when using native ads.

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Facebook Rolls Out New Shops for Facebook and Instagram

Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.

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Facebook Rolls Out New Shops for Facebook and Instagram

What Do Facebook Ads Cost?

Kevin and Spencer talk about the common unanswerable questions people ask about advertising and how to ask better questions by adding context or getting specific answers by running the advertising, evaluating, and improving the performance specific to your own offers. Stay tuned and learn from this episode! Highlights How much does a FB ad cost?

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What Do Facebook Ads Cost?

What’s Coming In 2020

In today’s episode, Kevin and Spencer talk about what’s coming in 2020 when it comes to the custom audience targeting. Also, they talk about what to do to start out the new year in the right way! Stay tuned and listen to this episode!

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What’s Coming In 2020