All things Facebook Ads... campaign setup, optimization, ad formats, retargeting, custom audiences and more

How to grow your small business online through paid social and search.  Strategies specifically for 2020 and the challenges we face as part of the Covid-19 crisis.

eCommerce strategies to help improve your store performance by improving your average cart value, getting your customers to come back.

Case study episodes specifically looking at political campaigns from Mike Bloomberg's ad spend on Facebook during the 2020 election.

Episodes covering overall conversion optimization strategies throughout the entire marketing cycle.

Case studies exploring results from testing on Taboola and what we have done to improve reporting when using native ads.