• Blog
  • Podcast
    • Facebook Advertising

      All things Facebook Ads... campaign setup, optimization, ad formats, retargeting, custom audiences and more

    • Small Business Adverting

      How to grow your small business online through paid social and search.  Strategies specifically for 2020 and the challenges we face as part of the Covid-19 crisis.

    • eCommerce

      eCommerce strategies to help improve your store performance by improving your average cart value, getting your customers to come back.

    • Political Ads

      Case study episodes specifically looking at political campaigns from Mike Bloomberg's ad spend on Facebook during the 2020 election.

    • Conversion Optimization

      Episodes covering overall conversion optimization strategies throughout the entire marketing cycle.

    • Native Advertising

      Case studies exploring results from testing on Taboola and what we have done to improve reporting when using native ads.

  • Courses
    • Google Ads For Local Business

      Learn how to leverage Google Ads to get more people into your location or calling for your services.

    • Facebook Retargeting Course

      Learn how to leverage your past traffic, leads, customers and social interactions to make more sales and revenue. 

    • Quora Ads Course

      Discover how to run paid advertising on one of the largest question engines to answer your potential clients questions and get them to your website.

    • Google Data Studio Course

      Take your dashboard reporting to the next level with Google Data Studio.  Plugin to aggregation services like Supermetrics to pull data automatically directly into Data Studio.

    • Google Analytics Course

      Find out what metrics to watch and which to ignore.   Setup events, and ecommerce tracking to measure KPIs.  Create custom dashboards to keep a pulse on what's happening on your website.

    • Google Tag Manager Course

      Centralize all your website scripts in one interface and take your tracking and retargeting to the next level using advanced GTM techniques we use with our clients at PaidTraffic.com

Courses

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