By Kevin Davis | Podcast , Facebook Advertising
When working on conversion optimization, what you optimize for really depends on what your goal is for the campaign and where you are in the funnel.
Continue readingBy Kevin Davis | Podcast , Facebook Advertising
Quick Navigation Why use boosted posts?Can Facebook Live videos be used as boosted posts?Boosted post targeting options If you’re not boosting posts in your marketing strategy you’re missing out! Too many marketers think that boosted posts are too basic and it’s just throwing away money. Listen to the episode to hear why Kevin disagrees […]
Continue readingBy Kevin Davis | Podcast , Facebook Advertising
Quick Navigation What is Audience Overlap? When does overlap no longer matter? Split testing creatives to the same audience Campaign Budget Optimization An alternative philosophy… In this episode, we are exploring the idea of audience overlap and how it may impact your Facebook ad campaigns. Preventing ad fatigue is […]
Continue reading