June 8, 2019

Quick Navigation What is Audience Overlap?When does overlap no longer matter?Split testing creatives to the same audienceCampaign Budget OptimizationAn alternative philosophy…     In this episode, we are exploring the idea of audience overlap and how it may impact your Facebook ad campaigns.   Preventing ad fatigue is something all advertisers should be aware of. However, the methodology

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June 6, 2019

Quick Navigation What is Campaign Budget Optimization? How Does Campaign Budget Optimization Work? Our experience at PaidTraffic.com       Facebook is changing the way we optimize budgets by optimizing towards the top adsets in real time. Campaign Budget Optimization leaves a lot of marketers scared, thinking their ad costs are going to skyrocket. Don’t

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May 30, 2019

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to

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September 22, 2018

3 Core Principles For Profitable Facebook Campaigns To some business owners, paid traffic seems to be this mystical lost art they can’t figure out. Many of them continue to struggle, while in the end spending thousands in small increments of $5 – $10 a day.  Eventually, they finally give up and claim it just doesn’t

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June 23, 2014

In this video, we walk through the process of delaying the Facebook Pixel from firing in order to retarget people who visit the website based on how long they spend on a page. We use this to improve the quality of our retargeting by not retargeting everyone that hits the page, but only those that

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