Blog - Page 11 of 12 - Paid Traffic Lab

How To Prevent Audience Overlap With Your Facebook Ad Campaigns

By Kevin Davis | Podcast , Facebook Advertising

Quick Navigation What is Audience Overlap?When does overlap no longer matter?Split testing creatives to the same audienceCampaign Budget OptimizationAn alternative philosophy… In this episode, we are exploring the idea of audience overlap and how it may impact your Facebook ad campaigns. Preventing ad fatigue is something all advertisers should be aware of. However, the methodology […]

Campaign Budget Optimization on Facebook

By Kevin Davis | Facebook Advertising , Podcast

Quick Navigation What is Campaign Budget Optimization? How Does Campaign Budget Optimization Work? Our experience at PaidTraffic.com Facebook is changing the way we optimize budgets by optimizing towards the top adsets in real time. Campaign Budget Optimization leaves a lot of marketers scared, thinking their ad costs are going to skyrocket. Don’t […]

Welcome to The Paid Traffic Lab Podcast

By Kevin Davis | Podcast

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to […]

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