All Posts by Kevin Davis

Content Marketing and Paid Media

By Kevin Davis | Podcast

Many people think content marketing and paid marketing are mutually exclusive.  They often feel if I am running paid traffic on platforms like Facebook, why do I need to be creating content.

In this episode we talk about the benefit of investing the time in content on top of funnels and paid media to get the best results from your paid traffic campaigns.

Facebook Attribution – Amazing New Feature In Business Manager

By Kevin Davis | Podcast

Quick Navigation The Facebook Attribution DashboardFacebook Attribution ModelsAttribution Window OptionsAdvanced Settings Facebook Resources On Attribution Setup   A new Facebook attribution reporting feature has been added in your Business Manager account.  Google Analytics, has been our go-to solution for tracking each visit.  Now, those same attribution models are available on Facebook. In a nutshell, this new reporting shows […]

Essential KPI Metrics You Need To Watch

By Kevin Davis | Podcast

Quick Navigation What Is A KPI? KPI Metric Examples KPI Dashboard – How we use Google Data Studio Making KPI Metrics Actionable Difference Between KPI and Metrics KPI Metrics Tracking – Best Way To Get Started More Resources Final Thoughts     KPI Metrics are the key to tracking the performance of your marketing campaigns. […]