All Posts by Kevin Davis

About the Author

Kevin is a marketing consultant specializing in paid traffic on networks such as Facebook, YouTube, Twitter, LinkedIn and Google AdWords. When he is not in front of a computer screen, he enjoys cooking on his Big Green Egg, or trying to grow vegetables.

Taboola Campaigns Day 4 – Improving our performance tracking

By Kevin Davis | Native Advertising , Podcast

Spencer and Kevin talk about the issues that come up in Google Analytics, not only tracking Taboola, but any traffic where the visitor doesn’t go beyond the landing page. With the latest changes, we are not able to track the time spent on the page and how far they scrolled to better understand engagement from […]

Political Ads – What We Can Learn From Mike Bloomberg’s Ad Campaigns

By Kevin Davis | Podcast , Political Ads

Spencer and Kevin look at Mike Bloomberg’s presidential ad campaigns and what to learn from over $50 million spent in ads in less than 30 days to jumpstart his late entrance into the 2020 election race. Stay tuned! Highlights Ad campaigns Running a ton of ads Retargeting audiences Call to action for ads Mike Bloomberg’s […]

3 Questions in the Hotseat

By Kevin Davis | Marketing Hotseat , Podcast

Spencer puts Kevin in the hotseat asking him 3 questions about advertising. Spencer put Kevin on the spot, but that brought out some great answers that may help your business. Be sure to stay tuned and enjoy this episode! Highlights FB groups and new platforms for putting out ads Growing a group very quickly People […]

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