Native Advertising, Podcast

Spencer and Kevin talk about the issues that come up in Google Analytics, not only tracking Taboola, but any traffic where the visitor doesn’t go beyond the landing page. With the latest changes, we are not able to track the time spent on the page and how far they scrolled to better understand engagement from

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Spencer and Kevin look at Mike Bloomberg’s presidential ad campaigns and what to learn from over $50 million spent in ads in less than 30 days to jumpstart his late entrance into the 2020 election race. Stay tuned! Highlights Ad campaigns Running a ton of ads Retargeting audiences  Call to action for ads Mike Bloomberg’s

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Spencer puts Kevin in the hotseat asking him 3 questions about advertising.  Spencer put Kevin on the spot, but that brought out some great answers that may help your business. Be sure to stay tuned and enjoy this episode! Highlights FB groups and new platforms for putting out ads Growing a group very quickly People

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Kevin and Spencer talk about the common unanswerable questions people ask about advertising and how to ask better questions by adding context or getting specific answers by running the advertising, evaluating, and improving the performance specific to your own offers. Stay tuned and learn from this episode! Highlights How much does a FB ad cost?

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Kevin and Spencer talk about how privacy changes are impacting advertising and how this may impact advertising in the future.  Facebook is continuing to add changes to the platform to help users manage their privacy. However, erasing your personal information is not going to stop the advertising you see, it is just going to make

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In this episode of the Paid Traffic Lab podcast, Kevin and Spencer are going to be talking about contextual targeting. It may get a little technical, but by the end of the episode, you are going to know exactly how this can help you in your campaigns and business. Stay tuned!Highlights Changing your targeting How

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